The new LitNet, with its different look, has been up and running for more than a month. Elmare West, who was involved in the process of designing the new logo, gives our readers some background information.

Almost 32 years ago Etienne van Heerden wrote a somewhat controversial protest theatre cabaret, Onder ekstreme provokasie, in which yours truly, then a drama student at Stellenbosch University, participated. Some time ago, having pursued a career in communication and advertising, I was on a client visit in Stellenbosch with Christo Nel, Salient Strategic Advertising’s creative director, looking for a suitable smoker-friendly coffee shop, when we spotted Etienne at a sidewalk café.

Acute reminiscence eventually led to the subject of rejuvenating the LitNet logo, and it was suggested that Salient give it a shot. A few options later, Salient senior graphic designer Nathaniel Goto produced the winning design under Christo’s direction.

Salient is extremely proud and excited to be part of the launch of LitNet’s new identity and wish them the very best.

More on the brief, creative process and designer later.